Category Archives: News

Why a Quality Database is Important

August 29, 2014 at 14:05

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Don’t take your database for granted When planning a marketing campaign that includes direct contact – by phone, email or letter – you need to start with your database. Why? Because without quality, up-to-date leads you will not achieve the success you expect. Using out-of-date or obsolete information will only waste your money because significant […]

Quality versus Quantity in mail-outs

July 9, 2013 at 10:38

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Many companies give insufficient thought to the contents of the mail-out. Some put in too much material, others too little. Either can be damaging if it’s not what the recipient either wants or expects to receive. Recently, for my sins, I have been rediscovered by Reader’s Digest. When I moved five years ago, I attempted […]

Integration more than just a social media term

June 26, 2013 at 11:30

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One of the buzzwords attached to social media is “integration”. We’re constantly told how important it is to “integrate” our efforts but in a practical sense what does that mean? It means we need to write complementary not contradictory posts, updates and tweets. In other words, one hand has to know what the other is […]

Super Size Your Sales Launched

June 13, 2013 at 15:00

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By Lynnaire Johnston, Word Wizard It has been some considerable time in the gestation, but the first marketing book on how to combine effective written marketing material with proven telephone technique to boost sales has finally made it into print. The idea for the book came after we received a phone call from our electricity […]

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      Cold Calling Rules!

      Cold Calling Rules!

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      Customer ABCs

      Customer ABCs

      Customer ABC's – Crucial for Effective Use of Your Database One of the first things we do when starting to work with a new client at Super Size Your Sales is to help them to analyze their customer database to determine who their A, B and C clients ar...
      Speakers

      Speakers

      See the Super Size Your Sales team in action, speaking at recent event.