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Cold Calling Rules!
Cold Calling Rules! – How to Succeed at Cold Calling in the Internet Age Many people seem to think that cold calling is an ineffective way of generating new business opportunities and just doesn’t work anymore. There may be some truth to this, esp...Customer ABCs
Customer ABC's – Crucial for Effective Use of Your Database One of the first things we do when starting to work with a new client at Super Size Your Sales is to help them to analyze their customer database to determine who their A, B and C clients ar...
Why a Quality Database is Important
Don’t take your database for granted When planning a marketing campaign that includes direct contact – by phone, email or letter – you need to start with your database. Why? Because without quality, up-to-date leads you will not achieve the success you expect. Using out-of-date or obsolete information will only waste your money because significant […]
Quality versus Quantity in mail-outs
Many companies give insufficient thought to the contents of the mail-out. Some put in too much material, others too little. Either can be damaging if it’s not what the recipient either wants or expects to receive. Recently, for my sins, I have been rediscovered by Reader’s Digest. When I moved five years ago, I attempted […]
Integration more than just a social media term
One of the buzzwords attached to social media is “integration”. We’re constantly told how important it is to “integrate” our efforts but in a practical sense what does that mean? It means we need to write complementary not contradictory posts, updates and tweets. In other words, one hand has to know what the other is […]
Super Size Your Sales Launched
By Lynnaire Johnston, Word Wizard It has been some considerable time in the gestation, but the first marketing book on how to combine effective written marketing material with proven telephone technique to boost sales has finally made it into print. The idea for the book came after we received a phone call from our electricity […]