Top 12 Tips for Better Business Writing

Know who your audience is and what you’re trying to achieve.

Put your most important messages first. The less important can be included further down the copy.

Each paragraph should contain only one idea.

Never use a long word when a diminutive (short one) will do.

If in doubt, consult the experts – dictionary, thesaurus, style guide or grammar book.

Don’t pepper your copy with jargon, use words people will generally understand.

Don’t worry about starting at the beginning if you find it difficult to get going. Start where you feel most comfortable. You can go back to the beginning later.

Don’t expect to be able to produce usable copy in your first attempt. In order to hone your writing you may need to make quite a number of changes. Ask for feedback from other people, particularly if the communication is important.

Finish with a call to action – something you want your audience to do/know/feel.Paragraphs should be no longer than two sentences.Sentences should be as short as possible — aim for 25 words. Check, check and triple check your work.